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Audrey’s hair

Elasticizer forever


Audrey Hepburn is probably everyone’s film and fashion icon. Smart, witty, kind and extremely beautiful. Due to constant processing and styling, she did have some problems with her shiny and healthy hair. So one day, in 1974, she booked an appointment with Philip Kingsley, the hair guru. As she had booked the appointment with the name Mrs Dotti (as she was married to Dr Andre Dotti) he only realised after seeing her that she was in fact Audrey Hepburn.
Audrey was after something that would keep her hair looking fantastic on set so Philip went to work in his Green St. Laboratory and formulated Elasticizer – the world’s first pre-shampoo conditioning treatment.

Audrey fell in love with the product and used it her whole life. She even ordered pots to be sent to her in Switzerland so she never ran out. This unique pre-shampoo element ensures that hair is left intensely conditioned, but also full of bounce and life.

Buy Elasticizer, now. Make yourself happy.

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