As the website is aimed at a broad audience but with a strong focus on black hair brands, I tried to make it clear at first glance that whatever hair a passerby was blessed with, Otrocara would have something just right AND natural for it. The icons for straight, wavy, curly and afro-textured hair (or type 1, 2, 3 and 4),
used on the homepage can be found throughout the site and appear on product pages. PS The site’s looks were also approved by Holland’s most beautiful presenter Sylvana Simons with a lovely tweet
